About Siroua

About Siroua

We’re building Siroua to help AI shopping agents read a store’s catalog properly. If a shopper asks for size 44 under 150 EUR, the answer should fit those requirements and give them a way to buy.

Marouane TOUZANI, founder of Siroua

Founder of Siroua · Paris, France

Marouane TOUZANI

Marouane TOUZANI is the founder of Siroua. He builds it at Atarus, his company in Paris, to help brands share accurate product information with AI shopping agents.

Marouane has spent 10 years building web applications and leading engineering teams. He works with React, Angular, TypeScript and Node.js, with experience in solution architecture and design systems.

  • Solution architecture at TotalEnergies as an independent consultant.
  • Engineering team leadership at Sanofi for the WebApp Stream platform.
  • Technical architecture and full-stack development for Monoprix Online’s ecommerce platform.
  • Full-stack engineering for SNCF Gares & Connexions’ EVA travel-information platform.

Atarus helps companies build software, from web applications and backend services to cloud infrastructure. It also provides developers and dedicated teams.

Marouane on LinkedIn ↗

Explore Marouane’s experience and projects ↗

Visit Atarus ↗

A catalog should answer the shopper’s actual question

‘Under 150 EUR, size 44, in stock’ is a set of requirements, not just a search phrase. Siroua separates exact constraints from meaning so a similar-looking product with the wrong size or price is not treated as a suitable answer.

We import the product feed a brand already maintains, preserve variant-level facts and expose the catalog through MCP, ACP, REST and structured product pages. The brand keeps its storefront and its original product URLs.

What we care about when building Siroua

We write about how the product works and what we’ve tested. Our benchmark guide includes the test setup, the limits of the sample catalog and the newer result with tracking enabled, so you can judge the numbers for yourself.

  • Exact requirements should be enforced before ranking.
  • Missing product facts should remain visibly unknown.
  • Search cards should be small; full details belong in a separate read.
  • A retried checkout should not charge for the same purchase twice.
  • Payment should go to the brand’s own Stripe account.

How early access works

We’re setting up a few brands at a time. When you join the waitlist, we’ll contact you before activating anything. We’ll look at your feed, the client you want to connect and how your team handles orders.

Siroua doesn’t guarantee recommendations or a place in an assistant’s shopping program. It gives a compatible client a way to read and use your catalog once the connection is set up.

The name and how to reach us

The name comes from Jbel Siroua, a mountain in Morocco. If you have a product question, need help with a feed or spot a mistake in a guide, email hello@siroua.com. Marouane writes the guides about the product and its test results.

Tell us about your store

Join the early-access waitlist with your work email and store, or contact hello@siroua.com with a product question.

Join the waitlist